The New York Times, as stated in the documentary, is synonymous with the media. The “to know” media information is reported and distributed by the Times across the nation in the traditional newspaper format. One of the main topics of the piece was the question of whether or not the Times would survive the death of the newspaper and the evolution of news.
Many staff writers and editors talked about the effect of the print advertising decline and the invasion of WikiLeaks to the media. WikiLeaks essentially was the millennial “Watergate” in that they had obtained government information that was released to the public in a matter that had no filter. Much of the “leaks” the group put out were military videos posted to YouTube, a social video sharing website, of air strikes and missions the public was unaware of. It also portrayed some of the military personal in the videos as merciless killers.
One of the key questions through out the documentary was whether or not ‘old media’ such as the traditional Times newspaper would survive the evolution and high speed progression of the new media. The New York Times hired basement blogger, Brian Stelter, to help them head into the new media frontier. His work with Twitter, Facebook, video blogging, and other sources of internet social media has helped the Times progress into the 21st century. Stelter often meets with college students regarding the importance of being fluent in social media.
Much of Stelter’s push has helped the media realize that they truly can do more with less. This is also a defining trait of public relations work. The idea fo publishing a story or even getting attention to information without have to pay for it is ideal to a world that is making major budget cuts and layoffs. Stelter also argues that the traditional newspaper could very easily remain alive with the move to a digital copy that could be presented on tablets and smart devices. David Carr, a very traditional journalist, and the New York Times resident ‘bad ass’ as the film seemed to portray him agrees.
Carr, a former addict turned media mogul, is the Times bloodhound when it came to critical stories that were to be presented fairly. Giving each side the opportunity to communicate and asking the pressing questions, Carr’s stories are part of the reason that the tradition Times newspaper is often still purchased in print. He was the man with many of the answers and often times, would beat down the media’s toughest critics. He proves that in an on screen interview with magazine editors and executives in an attempt to appeal the Times to a younger audience.
The New York Times is not going anywhere with now a very strong presence beyond the world of print. You can find the Times on Twitter, Facebook, and on the web with subscriptions available for full access to all that is published. One can also follow Brian Stelter and David Carr on Twitter for further information on the stories and beats that they follow for the Times.